Trends to impact your online store

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The pandemic also changed the mindset of many business owners who previously only sold in-store. After all, with establishments closed, they had to find ways to sell their products.

As a result, we can see growth in the e-commerce market in Brazil, for example. In the first quarter of 2022 alone, the curve rose by more than 12%, representing R$39.6 billion in revenue from online sales.

But even in this overheated industry, we can't ignore marketing. That's why we've listed six digital marketing trends that are essential for any online business.

Many tools and strategies are gaining momentum , and trends to further boost shop online sales are increasingly increasing.

1. Fast delivery
Large e-commerce sites have already entered this competition, and we can increasingly see the provision of agility after the consumer makes a purchase.

According to research by Consumer Insights, conducted by Outbrain, product delivery speed is one of the main factors in product conversion.

Therefore, if you have an online store, pay close attention to delivery times.

2. Invest in influencers
According to a study by Statista, an international statistics bank, in Brazil alone, 159 million people use social media every day of the week.

Because of this, we are increasingly impacted by brands using influencers to promote their business on these platforms.

This is a form of digital marketing used to increase product and brand security and trust. Consumers are now looking for people who speak highly of the product they buy.