A person is searching for a custom-made thermal pool

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Another way to stay ahead of the game and maintain a competitive edge for your company is to understand the main types of searches on Google, putting yourself in the users' shoes, and establishing accurate information through this knowledge.

So, below we'll illustrate the main types of searches and what drives people to turn to Google and its vast array of information. Check it out!

Navigational search
This search is related to consumers who already have an idea of where they shop want to go, but just don't remember the full URL and website information, so they already have a clear idea of what they are looking for and what they are looking for.

A clear example of this is a person who is searching for a specific electrical installation inspection website , only having this discrepancy at the time of the search in a letter or piece of information, thus having very little chance of that person consuming other content at that moment.

Information search
This search is characterized in a broader way, where the user is carrying out the search, but does not have in mind the exact location where he wants to go, thus having this possibility of reach and impact on this consumer.

Generally, in these searches, the user is not sure which sites they will use to access the information they want, so it is essential to have a good position through SEO, reaching and attracting more and more consumers.

For example, if cover , by being well-positioned through SEO, the chances of that person consuming your product are even greater, having more relevance and impact through this digital universe.

Transactional search
This type of search is associated with the customer who wants to carry out the action of executing a transaction, purchasing a product, consuming content or subscribing to a channel.