In this article, we’ll discuss what search intent is and how it can help improve your SEO. Then, we’ll share some practices for optimizing your content for search intent.
Let's get started!
What is search intent and why is it important for SEO?
Search intent refers to the results a user expects to see when they enter a keyword into a search engine. It is sometimes broken down into categories. Three of the most common search intents include informational, navigational, and transactional.
Informational search intent refers to users who are looking to learn something , whether it be the address of a restaurant or facts about a certain topic. Searchers are trying to reach a particular web page. For example, they may type “facebook” into Google to access their Facebook profile, rather than directly navigating to the website URL.
On the other hand, transactional searchers are trying to take action. This could be simply making a purchase, but it also includes those looking to sign up for an email list or join an online community. There are other types of search intent, but these three encompass a large number of search engine users.
Once you've considered your potential users' search intent, you can create content to meet their needs and wants. Providing information in a blog, making it quicker and easier to navigate your site, and including clear paths to complete transactions will help attract more users to your pages.
Optimizing your site for search intent can lead to an increase in page views , as well as an increase in sales for eCommerce sites. It also helps establish a broader audience by increasing your brand's visibility on the search engine results page.
How can you leverage search intent in your SEO efforts? (3 practices)
You may need to make some changes to your site to account for search intent. However, the effort of carrying out these practices could be worth the time and energy if it attracts more users or customers to your site, let's take a look.
1.- Show yourself to information gambling data singapore search engines using the “query language” in your titles
Information seekers are looking for answers . So their searches sometimes take the form of questions. For example, if you are in a situation where you need to change a tire on your car, you might type “how to change a tire” into Google.
“Query language” refers to the words we commonly use when asking questions . The words “how” and “why” are examples that search engines frequently use, but “when,” “where,” “what,” and “who” are also part of query language. Using these types of words in your titles can help improve rankings in the SERPs.
Titles that begin with “How to,” “Why to,” and “What is” are more likely to match what information seekers type into search engines. If your titles exactly match what searchers are searching for, search engines are more likely to rank your pages higher and searchers—people—are more likely to click through to your pages.
Hubspot landing page example
Landing Page Example
2.- Attract search engines with landing pages
As of late 2018, “Facebook” is the number one most common Google search. It is followed by several other brands, such as “Youtube,” “Amazon,” and even “Google.” The practice of navigational search is very popular.
Creating highly optimized landing pages can help you attract this type of searcher . Because they are easier to optimize than home pages, you can design landing pages that rank highly for specific keywords you'd like to target, such as your brand name or the title of a popular product.
Landing pages are easier for users to navigate than home pages because they have fewer menus and options. It's also easier for you to guide users where you want them to go, encouraging them to sign up for email lists, make purchases, or do other activities that help you convert them into repeat users.
Call To Action Example
Call To Action Example
3.- Attract transactional searchers with a clear call to action
In addition to helping direct navigation searchers navigate their way , landing pages can make it easier for transactional searchers to find what they're looking for. Dedicated landing pages for making purchases, creating a user account, or signing up for your email list can increase user engagement by simplifying these actions.
The most important thing for transactional searchers is a clear call to action . They've performed a search to take an action, and the easier it is for them to complete their task, the better. If your site navigation is too complicated and it's not obvious what the searcher should do once they're on your site, you'll struggle to convert these potential users.
Making the call to action the main focus of your landing pages will help users quickly find your site and complete their transaction. Using forms or buttons so users can purchase your most popular product, subscribe to your email list, or even find your brand on social media without leaving the page simplifies the process for them and provides a better user experience.
Now it's your turn!
Discovering practices to optimize your site can help you attract new users. Search intent plays a role in how search engines display information, and can help you improve your rankings to make it more visible to potential users.
In this article, we discussed what search intent is and how it can help you in your SEO efforts. We also shared three ways you can optimize your site for search intent:
