Investing in other ways to enrich your data

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Deterministic matching matches all visits and activity against a single user using known true identifiers, such as name and email address. In contrast, "probabilistic matching" is less certain and uses less personal identifiers such as geographic data or web browsers and possibilities for comparison. Intelligent ID Graph: AIXON uses two methods, deterministic matching and probabilistic matching, to integrate first-party data. AIXON's AI model and technology are particularly important for probabilistic matching methods, by establishing a so-called "smart identity recognition map" to compare all relevant information of users. AIXON's probabilistic matching accuracy is as high as 95%, which is particularly useful for identifying anonymous website traffic.
to create added value for first-party data will be the biggest challenge brought about by the end of third-party cookies. Marketers have always relied on third-party data to fill the information gaps that would arise list of algeria whatsapp phone numbers from using only first-party data. Third-party data, while not a perfect source of data, can take the guesswork out of our customer profiles.



To make data more valuable without third-party data, marketers can focus on how to use limited first-party data to infer users' various interests. After using AI to analyze user behavior, it predicts keywords that represent each user's specific interests, providing valuable insights and helping to understand users' search habits and preferences. Additional tags and extended interests (Expanded Interests): AIXON combines its existing technical foundation and users' operating behaviors on the website to predict more tags for users, and extended interests are generated from these additional tags. AIXON identifies each The broad interests of users provide an additional level of information through extended interests, helping marketers to segment and target.