This campaign structure uses two important automated tools in google ads search campaigns:
dsa (dynamic search ads)
bidding automation
campaigns prior to hagakure were highly fragmented and the data was too scattered, which prevented dynamic optimization . In other words, the algorithm is not able to fully realize its potential on hyperpigmented or overly granular structures.
In google ads, the bid strategy method works at the campaign level. If you have multiple bid strategies across multiple campaigns, you're decentralizing information. All of those mobile phone number list bid strategies are less powerful on their own than if you put them all together in one campaign .
Hagakure: google ads strategy
to take full advantage of all the features, you need to make sure that your account data is grouped efficiently.
These are the 5 changes that are recommended to be implemented to follow the hagakure method in google ads:
use one url per ad group.
Keep only urls ( landing pages ) with a significant volume of visits.
Create campaigns corresponding to product categories.
Create dynamic search ads to capture lower volume queries.
Use audience-based if functions to generate ultra-relevant ads.
Below we detail these 5 points to have a good advertising strategy in google ads with the hagakure method:
1. Use a single url (landing page) per ad group
in this new method, all keywords linked to the same url are grouped together so that the data we generate is unified and as complete as possible. In this way, the algorithms will be able to provide us with faster and much better results.
If you're used to using google ads, you'll have noticed that this is nothing new. If you've been using skags (single keyword ad groups) or any other structure to keep your ads as relevant as possible, you may have already done this.
2. Keep only urls that have significant volume
the goal of this account structure is to allow google's machine learning to work for us, so we must do everything possible to make the algorithms as efficient as possible.
What do we define as a “significant volume”?
Google estimates that to optimize automation and machine learning, a url (landing page) should receive at least 1,000 impressions per week. Considering that it has to learn and optimize three ads within the ad group, that's ideally around 3,000 impressions per week, which is the same as around 12,000 impressions per month.
