The Art of Storytelling in Email Marketing

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Using retargeting strategies for email marketing Almost every email service provider offers free reports and analytics, which you can find in the reports tab of your email marketing tool. Some of the metrics you will come across are: unique opens and clicks open rate click-through rate unsubscribe rate bounce rate number of spam complaints the three key metrics you should be focusing on when starting out should be your open rate, click-through rate, and unsubscribes rate. What reports can tell you about your campaign first, your open rate illustrates the relationship you’ve built with your subscribers.

The psychology of email marketing and retention Ideally, they albania email list 215428 contact leads should be able to open your email and read it quickly. If your open rate is low, then your subscribers are most likely not engaged. What you can do is provide them with more value and meet their expectations. Additionally, a common suspect for low open rates is often spammy email subject lines. So why not add the names of your subscribers to make it more attractive? Additionally, running a/b tests can help you find what makes your audience open your campaigns.



Email marketing ideas for the holiday season Additionally, your click-through rate (ctr) shows how many people clicked on a link in your email. If this value is very low, then either your email is not targeted enough, or your copywriting is not as attractive as it should be. To fix this, consider improving your copy and using a/b testing for cta placements! You can take it a step further to examine what happens after people click on a link and land on your website, and you can do this by integrating google analytics with your platform.