RCS stands for Rich Communication Services . It is considered the evolution of SMS, as it is a messaging application built into smartphones, with features similar to those of WhatsApp.
Through RCS messages you can send videos, images, Gifs and even emojis. Its greatest attraction is the ability to order a product with just one click and pay for it immediately with Google Pay .
One direct difference with WhatsApp Business is that these messages have no limitation on the number of transactional responses, which makes marketing sending easier. Although for now it is still limited to certain mobile devices.
TABLE OF CONTENTS
History of RCS messages
Main attributes of RCS messages
Why are RCS messages more secure?
Comparison between RCS and SMS messages
1.- Capacity and content of the message
2.- Message sending time
3.- Message status
4.- How will they be paid?
5.- Advanced group chats
6.- Support for voice calls
7.- Integration with applications
8.- Potential for end-to-end encryption
9.- Users without Smartphone
Additional information for each message
A new way to send messages
History of RCS messages
RCS messaging is a modern evolution of SMS . It was developed by the GSM Association (GSMA), the trade body representing the global mobile operator industry, and has been available since 2007. The association established a universal profile in 2016 to enable all smartphones and software providers to implement the system on their devices.
They have a very clear objective : to replace SMS and MMS messaging that has been with us since the end of the last century. The only drawback is that, for this to happen, all phones must be smartphones.
It features a live chat similar to WhatsApp that requires a data plan or Wi-Fi connection, and even multimedia support . It is also a direct rival to Apple's iMessage platform, although there are minor differences between them.
Main attributes of RCS messages
RCS Message Attributes
You've been using SMS all your life, but the clear advantage of RCS messages is that they are verified and can be extended to more than 160 characters . This means that messages can now contain more information, with the possibility of providing voice notes, photos or videos to your customers.
RCS messaging is integrated directly into the messaging apps already pre-installed on mobile devices, i.e. those that come pre- installed on Android phones. This means that users can send and receive this type of content without having to download additional applications .
In addition, the app has a live chat to speed up the conversation. You can use video calls to communicate directly from the messaging app. It does not yet have the option for group video calls, but you can send messages to groups.
The new updates promise to add proof of whether a message has been read, whether the customer is still online and whether they are composing a message . Another promise is boarding passes for airlines, which will be able to check the status of packages and cancel deliveries due to credit card fraud.
Why are RCS messages more secure?
For Google Messages, the idea is that all messages are end-to-end encrypted. The benefits of these messages are:
The conversations you have with your customers will be fully encrypted by a server. This way, you can be sure that personal information is not shared with third parties.
To avoid spamming users, all messages sent must come from comp iran whatsapp number data anies that are previously registered and verified as brands.
Companies that choose to send spam will easily be penalized. Messages sent by RCS contain the company name and a mobile phone number attached to each message.
Comparison between RCS and SMS messages
Comparison of RCS vs SMS messages
In the following section you will be able to observe the advantages that RCS messages have over SMS, even though SMS has been on the market for more than 20 years.
1.- Capacity and content of the message
SMS has a maximum limit of 160 characters per message, while RCS reaches a total of 8000 characters. Not only does it far exceed the character limit, but as a chat it can also be sent multiple times .
SMS content only consists of letters, numbers and symbols. RCS messages can send images, videos, audio, files, maps, user location, delivery status an
