You’ve worked hard to attract customers to your Shopify store, but just as they’re about to leave, they click close—often taking their carts away. It’s frustrating, right? But what if the problem isn’t just competition or lack of interest? What if it’s a missed opportunity to reach out to them at the right time?
The truth is that nearly 70% of shoppers abandon their carts, and without a targeted approach to reengage them, you’re letting valuable opportunities slip through your fingers. Exit pop-ups appear just as a customer is about to leave, giving you the opportunity to grab their attention one last time. They can provide personalized offers, reminders, or discounts, but their effectiveness depends on understanding your customers’ behaviors and motivations and reaching out when it matters most.
In this article, we’ll show you how and why to use exit popups on your Shopify store, along with real-world use cases and tips for making the most of them.
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What is an Exit Intent Popup on Shopify?
We’ve all been there—a customer browses your catalog, finds norway whatsapp number data 5 millionsomething they love, but then leaves to compare prices elsewhere. You might be wondering, “Why should popups be your go-to tool for bringing visitors back to your site?” The answer is because they allow you to engage at the perfect moment.
The average customer acquisition cost for eCommerce businesses in 2024 ranges from $53 to $91, depending on the industry. Competition is getting tougher and customers are more demanding. So, it’s not enough to just have great products anymore — you need to keep visitors coming to your Shopify store.
Without being intrusive, a well-timed exit intent popup on Shopify can grab their attention at the perfect moment and give them a reason to stick around instead of moving on to a competitor. An exit popup appears when a user exhibits behaviors that indicate they are about to leave your site, such as moving their cursor to the close button, navigating away from the page, or the back button on mobile. These popups overlay your main content and can either obscure the background or keep it visible.
Unlike email reminders, which may be opened too late, exit-intent pop-ups engage visitors just as they’re about to leave, motivating them to buy instantly. Done right, they can turn an abandoned cart into a conversion. It’s all about the timing and the right offer.
Why Use Exit Intent Popups on Shopify? (And How Effective Are They)
Some people may think of popups as spammy and annoying, and they wouldn’t be wrong — if used poorly, popups can drive visitors away from your site and hurt your chances of making a sale. Here are some common reasons why popups fail.
Common Reasons Why Popups Miss Their Target
Too frequent (45.6%): Pop-ups appear on almost every page, overwhelming users.
Instant Appearance (28.6%): Showing pop-ups immediately upon users' arrival is frustrating.
Repetitive (19.2%): Users get annoyed when the same pop-up appears every time they visit.
Uninspired Design (5.7%): While a minor concern, some users find pop-ups visually unappealing.
If you take the time to understand your audience’s preferences and design pop-ups that enhance their experience and offer real value, you’ll notice the difference.
An exit pop-up for Shopify gives you one last chance to convert visitors, increasing conversion rates by 10-15% by offering a compelling reason to stay or take action before they leave. For example, offer a limited-time discount or incentive.
It also reduces cart abandonment , reducing it by 30% when combined with targeted offers. For this, suggest free shipping or a limited time discount.
These pop-ups can increase email signups by up to 600% by helping you capture valuable information from your visitors. For example, offer an enticing incentive, such as a discount or exclusive content, in exchange for their email address.
Additionally, websites that use exit pop-ups experience up to 50% more engagement by offering relevant content or incentives at the right time. (Source: Crazy Egg)
Create targeted messages that offer relevant content or incentives right before visitors exit. For example, if a visitor is browsing a specific product category, display a pop-up with a related guide, tutorial, or exclusive discount for that category.
Use Cases for Exit Pop-ups
Let’s explore the main scenarios where exit pop-ups can really make a difference.
Collecting Customer Feedback
Imagine this: a visitor comes to your site, browses a few categories, checks out a few products, spends time reading reviews, and then suddenly closes the tab. What were they looking for? What didn’t they find? Why did they decide to leave? Understanding these questions is crucial, as the answers can shape your next moves.
How do you uncover these insights? With a Shopify exit pop-up that features a quick survey, you can learn more about their experience and potentially change their mind. For example, if a visitor is on a product page and tries to exit, the pop-up could ask, “How can we help you?” with options like “I didn’t find the right size,” “I’m having trouble purchasing,” or “I need expert advice.”
This pop-up not only sheds light on why they’re leaving, but it also provides an opportunity to engage them further. If they fill out the Shopify exit survey and leave their email, you can follow up with personalized support or offers. This approach improves the user experience and helps you build lasting connections.
Product Recommendations
Using an exit pop-up that displays personalized suggestions based on browsing behavior, you can highlight complementary or popular articles that they may have missed.
For example, if a visitor is browsing products in a certain category, display a widget with the most popular items in that category or highlight items that are currently on sale. This strategy captures their interest and encourages them to consider additional purchases that they may not have noticed.
If they find something they love among your recommendations, you not only improve their shopping experience, you also increase your sales. Personalizing their journey helps them feel valued and more connected to your brand, making them less likely to leave empty-handed.
Registration for Trials or Demos
For SaaS or service-oriented businesses, use exit popups to present visitors with an enticing offer for a free trial, demo, or consultation as they attempt to leave your site. This not only helps capture leads, but also provides an opportunity to showcase the value of your product or service.
For example, when a visitor shows signs of leaving, show a popup inviting them to sign up for a free consultation or risk-free trial. This friendly nudge could turn casual visitors into engaged users ready to explore what you have to offer.
Cross-Selling and Upselling Offers
Use exit pop-ups to present enticing cross-selling and upselling offers that feature bundled or complementary products at a special discounted price as visitors prepare to leave your site. For example, if a customer is viewing a specific item, trigger a pop-up that highlights related products or a bundle offer, such as "Get 20% off when you buy this item with [complementary product]."
This encourages users to add more items to their cart and improves their shopping experience by suggesting items they may not have considered, ultimately increasing your sales before they leave.
How to Create an Exit Popup with Claspo Shopify Plugin
If you want to easily create eye-catching free exit popups that enhance your visitors’ experience instead of turning them away, Claspo is the perfect solution. Our plugin installs seamlessly on your Shopify site, giving you access to a wide range of exit popup software tools. Here’s how to get started.
Step 1. Install Claspo Shopify Plugin
Install the Claspo plugin in Shopify. Visit the Shopify App Store and search for Claspo. If you aren’t logged in, Shopify will ask you to enter your credentials. Once logged in, verify your permissions and click Install to add Claspo to your store. After installation, you can create a new Claspo account or log in to your existing account to start building exit popups.
Claspoplugin
Step 2. Select a Template
You can create a popup from scratch or choose a ready-made exit popup template from Claspo's vast library, which includes over 700 customized templates for different businesses, occasions, and audiences.
Templates_library
Step 3. Design and Customize Your Popup
Customize your Shopify exit popup easily, even without design or coding skills, using Claspo's drag-and-drop editor. You can change every detail of the widget's appearance and add buttons, images, videos, timers or promo codes to improve engagement.
Want to make it more dynamic? Use the slider feature to create a gallery of images or videos. You can also add fields, set mandatory options, and choose where the collected data will be sent. Claspo integrates seamlessly with various CDPs, CRMs, ESPs, and other systems to streamline your marketing efforts.
editor
Step 4. Set the Exit Intent Trigger
Customize exactly when your popup will appear with Claspo’s flexible settings. You can select an exit intent option or trigger the popup when a visitor is inactive for a few minutes, scrolls a specific percentage of the page, or views multiple pages. You can also further refine your visitor targeting based on their location or device type, ensuring your message reaches the right audience at the right time.
When_to_show
Step 5. Set Up A/B Testing and Optimize for Conversions
As a marketer, it’s crucial to refine your strategies and experiment with new ideas. With Claspo, you can easily test your popup hypotheses using our built-in A/B testing functionality. Create multiple popups, set your test parameters, and let the system do the rest. Once the test is complete, you’ll get clear results to see what works best, helping you refine your approach for maximum impact.
