So, a marketing campaign that centers value has already taken hold in 2023, and in light of recession-era conservative spending trends, this focus may continue in B2B advertising in Q2 and Q3.
Brands looking to showcase value in their advertising efforts might consider:
Emphasizing the value of their services by calculating how much their existing customers stand to earn or save when they purchase a product or service.
Developing a pricing model that highlights customers’ value in relation to cost (like a tiered pricing strategy).
Creating and publishing case studies that demonstrate how their existing custom
ers have saved or earned after purchasing a product or service.#3 Staying educated about new technology
B2B companies will continue to encounter new marketing technologies throughout 2023. Whether brands choose to adopt them into their practices is entirely up to them, but understanding what each B2B marketing trend isand how it stands to change the current ways of things is essential.
For example, recent technological advances in marketing may:
