Informational content reigns supreme. Research papers, articles, newsletters, and videos/graphics rich with industry insights are great pieces of lead generation content for linkedin.This x post from starbucks is a great example of interactive social media content. It contains a humorous and relatable poll that stirs up conversations in the comments. The post also serves a practical purpose — to get more insights about consumer behaviors around the holiday season.

It seems like an innocent poll, but it’s still contributing to a lead telemarketing sms phone number data generation marketing strategy. Polls, quizzes, and surveyspolls, quizzes, and surveys might come in different formats, but they all provide tangible evidence of customer behaviors. They’re usually anonymous and include many participants, giving you a simple and secure way to compile tons of helpful information while boosting lead generation. People are eager to give feedback.