It is therefore more than appropriate to summarise the digital landscape of the year that is coming to a close with a list that compiles the best efforts that have been made on the Internet. After all, this is a great way to know where digital marketing trends will take us in the years to come.
The truth is that it was difficult for me to put together this list, but I finally phone number list found a formula: Divide it into two lists, the first with the most awarded campaigns and the second with the best campaigns in my opinion. So sit back and I invite you to analyze the list of the most awarded and the best campaigns that have ever been given in Ecuador at a digital level.
The most awarded digitally in previous years
In Ecuador and South America, the most important awards are those of the advertising industry, so below you will find some of the campaigns that have won the most awards at festivals of this type:
1. Geeks: This year, several campaigns from this agency received different awards, including Community Machine (IASA Caterpillar CSR Program) and The Biggest Gift (Campaign for the National Lottery). The most relevant thing about both campaigns is that they were not limited to the digital, but rather their objective was to achieve offline actions motivated by a strong emotional message in digital and other media.
2. Paradais: This agency was responsible for the return of one of Ecuador's most popular series, Solteros sin compromiso , on the YouTube channel BrahmaTV of the beer brand of the same name. The strong point of this campaign was that it managed to bring the Brahma brand to the spotlight in a creative, subtle and entertaining way at a time when the Communication Law prohibited all types of mass advertising of alcoholic beverages. Regardless of the local or legal context, brands have to find ways to be close to their consumers and the Paradais campaign definitely achieved that for Brahma.
3. Laika: With the #AquíHaySelección campaign , the Laika agency allowed GamaTV to take full advantage of Twitter. Through a website, the application connected with the profiles of hundreds of thousands of users to tweet during the games without them missing the goals. This campaign was a hit during the World Cup season and allowed GamaTV to dominate a large portion of the World Cup conversation in Ecuador through social networks.
My favorite digital campaigns
As you know, I'm a fan of numbers and digital campaigns and initiatives that serve to attract customers and sales. So in my personal selection of favorites, I present to you 3 campaigns that sold not only me but thousands of Ecuadorian users:
1. Punto 99 and KFC with Panas Football Club
panasfutbolclub-digital-campaign
This campaign had an ambitious challenge for the World Cup season: to achieve an increase in home delivery orders for the fast food brand. How did they achieve this? By creating the Panas Futbol Club , a club for people who eat KFC chicken during World Cup matches. This Club was heavily promoted in ATL media and communicated creatively digitally.
