What is a long tail keyword?
Why use long tail keywords?
How to find the best long tail keywords?
How to use long tail keywords?
What is a long tail keyword?
Over time, ranking on a single general keyword has become almost impossible. This will require a significant budget and time. It is better to use long tail keywords . A long tail keyword is actually a specific key phrase, made up of several words. The longer a long tail keyword is, the more competitive and specific it will be.
Why use long tail keywords?
A long tail keyword will always generate less traffic than a unique keyword , albania phone number library but its conversion rate will be higher . Why? Because it will correspond to what the Internet user will have searched for. An Internet user looking for a new pair of shoes will not type “shoes” on Google, but rather “women’s dress shoes” for example. Three main reasons should push you to use the long tail during your SEO campaign :
easier positioning;
a more targeted audience;
cheaper advertising.
The ideal is to find the exact expressions used by Internet users when they perform a search on a search engine. Let's see how…
How to find the best long tail keywords?
Before even using an SEO tool , you need to take the time to review your offer. What makes it unique? What problem can it solve? Who is it aimed at? With what words will the future customer search for what they need on a search engine? Once you have asked yourself the right questions and have established an initial list of long-tail keywords, you can use various free or paid tools and different techniques to expand your list.
Google Autocomplete
Called “autocompletion,” autocomplete is the list of words and phrases that appears below the search bar when you start typing a word. It shows the most commonly searched terms.
Related searches
Still on Google, at the bottom of a results page, you will find related searches , searches similar to yours made by other Internet users. The majority of these related searches are long tail keywords.
Google Keyword Planner
Google Keyword Planner is Google's keyword planner, as its name suggests. Free, you only need a Google Ads account to use it. It allows you to find long-tail keyword ideas with different data about each word. You can then download the list.
Answer The Public
Answer The Public is a popular, free site that lets you find a wide variety of questions people ask on search engines based on a keyword. Answer The Public is similar to the other questions Google offers on its results pages, but is much more comprehensive.
Semrush
Semrush is one of the most powerful and comprehensive SEO software. Paid, it is primarily intended for web referencing professionals . Its Keyword Magic Tool allows, among other things, to discover the long tail keywords used by the competition.
Wikipedia
The online encyclopedia is particularly well referenced. A result from Wikipedia will appear for almost every query on Google. By doing a search concerning your activity or offer, you will be able to discover long tail keywords (in particular the links present) by following the corresponding Wikipedia page.
The forums
Forums are still a great source of information . Head over to a forum that specializes in your industry, or a Reddit group, and you'll find tons of ideas to use as long tail keywords.
