the possibility of failure if the two companies do not share the same vision and mission.
Co-branding best practices
When launching a co-branding initiative there are some best practices to pay attention to. In addition to a good product, which is essential for a successful partnership, it is necessary to:
set measurable goals ,
create a promotional strategy that is beneficial to both companies.
Set shared strategic guidelines
In a co-branding strategy it is necessary for both companies benefits of sms marketing to know exactly who they are addressing .
It is good to identify common areas , so as to concentrate your energies there, and identify a tone of voice, textual and visual, that is perfectly shared. At this stage it is very important not to leave anything open to interpretation : even something as simple as the use of different hashtags between one brand and another can change the perception of the message that is being communicated.
Clarify common goals
Since there are two or more companies involved, expectations may differ . Clear communication from the beginning is essential for both partners to get the most out of co-branding.
It is therefore essential to align objectives, that is, to determine what each company wants to achieve from the partnership. Furthermore, it is good to outline a content strategy together and identify the KPIs to measure , so as to understand whether marketing initiatives are contributing to the achievement of objectives or not.
Create a shared promotion strategy
Creating a shared promotional strategy , including a common editorial calendar, allows marketing teams to be aligned with each other and helps evaluate the effectiveness of various initiatives over time.
