These relationships always begin with an initial interaction and continue even after the purchase, through continuous and personalized communication through various tools, such as email marketing, WhatsApp marketing, push notifications in apps, and much more!
Why work on customer engagement
Marketing has undergone a great evolution in recent years, moving country email list towards an increasingly personal relationship with its consumers. Activating customer engagement strategies for customer loyalty is very important: according to some statistics, in fact, 36.5% of buyers said they would spend more on products from brands they are loyal to. Furthermore, the well-known Pareto principle reminds us that 80% of a company's profits come from 20% of its existing customers.
Today, consumer loyalty must be based on effective strategies, which imply a meaningful relationship with users based on trust and satisfaction.
Transforming your customers into brand ambassadors
Most people rely on online reviews before making purchasing decisions. The Spiegel Research Center found that 95% of buyers read the opinions of other consumers before making a purchase. User-generated content can therefore be a first step to involve your customers and make them feel at the center of a project. From here, you can activate a strategy to stimulate loyalty processes and work on advocacy, transforming them into true brand ambassadors.
A satisfied user will want to talk about their online and offline experience, thus directing other people to a relationship with the brand, whether on a value basis, such as generating content, or linked to purchasing processes. This is why it is necessary to involve customers by talking to them, asking for opinions on any new products, proposing participation in online contests (not only seasonal) that keep users' attention high over time, and why not, involve them in the construction of content, such as a photo contest!
Customer engagement strategies: some ideas to draw inspiration from
