Ensuring that your site appears in users' searches is essential to the success of any Digital Marketing strategy .
To achieve this goal, it is normal that you invest in SEO strategies , Content Marketing and a series of other actions that can attract the attention of search engines and, therefore, increase the traffic to your website .
However, there are likely to be pages on your site that you estonia email list 154781 contact leads don't want search engines to crawl, such as login pages and pages that contain files that are only accessed by customers or team members.
To help you hide these pages, there are robots.txt.
What is robots.txt?
Robots.txt is a file that should be saved in the root folder of your site, and tells search robots from Google , Bing , and many others which pages on your site you do not want these Internet search engines to access .
And as the name suggests, robots.txt is a .txt file that can be created in your own notebook, excluding the need for a tool to create it.
Robots.txt uses the standard Robots Exclusion Protocol format, a set of commands that search robots use to tell directories and pages on your site that they should not access.
Since the file is saved directly in the root folder of the site, accessing robots.txt files from other pages is quite simple: just type the address of the page into your browser and add the command "/robots.txt" to the end of the URL .
Doing so can give you some interesting insights and let you know some addresses that your competitors want to hide from their pages.
What is the robots.txt file for?
As we said, robots.txt is used to give specific orders to search for robots.
To help you understand a little better, we have listed its specific functions.
1. Control access to image files
Robots.txt can prevent image files on your page from appearing in search results.
This helps control access to certain important information, such as infographics and technical product details .
Since they are not displayed in search results, the user will be forced to access your page, which may be more interesting for your company.
However, it is important to note that robots.txt does not prevent other sites and users from copying and sharing your image links.
There are other tools to help you achieve this goal.
2. Control access to web pages
Your page is also made up of non-image files, which are the web pages on your own domain .
