Tips for writing compelling subject lines you are absolutely right! You'll want to monitor these email marketing success factors closely to understand how effective your campaigns and email marketing strategy are overall. Now, we'll discuss what each represents, how to calculate it, and the satisfaction value that can be used to achieve your andorra email list 24290 contact leads goals. Success factor name definition formula for calculating satisfaction value open rate the percentage of people who opened an email marketing campaign belonging to a specific email. Subject lines that drive conversions email open rate (number of emails opened / total emails sent) -% click rate the percentage of people who open an email and take action (such as clicking on a hyperlink, cta, or image in the message).

Ctr (clicks) number of clicks on the email link/number of emails sent) -% conversion rate the percentage of people who clicked on a link in the email and completed the target action (purchase, become a lead, etc. ). Know spam words in subject lines conversion rate (number of email conversions / number of emails sent) - % roi the net profit generated by an email marketing campaign. Roi (revenue generated by campaign – cost of campaign) / cost of campaign % (average) net profit total revenue – total expenditure investment cost original investment amount revenue generated from campaign email marketing campaign total revenue generated from conversions campaign cost creation, design & total cost of sending emails most popular types of email marketing marketing emails come in all shapes and sizes.