Before testing
Before you hit the “test” button, take a step back and consider a few mistakes that could trip up your AB testing efforts during the planning stage.
1. Not testing at all
The first (and maybe the biggest) mistake you can make is not running tests at all.
Many businesses shy away from split testing due mobile number data for calling to perceived complexity, lack of technical expertise, or resource limitations. But this can be a major conversion killer.
So what’s wrong with not testing? You’re relying on assumptions, gut feelings, or outdated practices. This can lead to missed opportunities, ineffective strategies, and ultimately, lost revenue.
Without A/B testing, it’s impossible to know what truly resonates with your audience, what drives engagement, and what causes friction in the customer journey.
The fix: Start small! Run simple tests to showcase the potential return on investment (ROI) from making decisions based on data. A testing tool like OptiMonk’s Smart A/B Testing feature can even automate tests, minimizing resource drain.
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2. Missing a hypothesis
Ever run a new test without a clear goal? It’s like driving with no destination—you might get somewhere, but it’s unlikely to be where you want to go.
