TG Data

If you have no idea who your target group is or where you need to optimize, start by creating two to four key personas and build up the targeting. Try to separate them as much as possible and let the campaigns run. After seven to ten days, you will have valid insights into your target groups and ...

What is a content plan?
The content plan is the backbone of a well-thought-out content marketing strategy. While ideas are flowing and the direction has already been determined, it is crucial to slow down the momentum and create a structured roadmap. Similar to a detailed project plan, the content ...

What is a content plan?
The content plan is the backbone of a well-thought-out content marketing strategy. While ideas are flowing and the direction has already been determined, it is crucial to slow down the momentum and create a structured roadmap. Similar to a detailed project plan, the content ...

Marketing, sales, customer service - these are the three main pillars of HubSpot. The live chat tool in the service area is not only easy to set up and manage, it also offers chat bot functions that help you improve the customer experience on your website. The paid version of HubSpot also adds ...

The ABM strategy does not involve catching small customers through large campaigns. Instead, targeted marketing campaigns are created for the accounts that are tailored to specific companies and their decision-makers. The intention is to create mutual trust and long-term business relationships.

A ...

As one of the biggest marketing trends of recent years, Account Based Marketing (ABM) has become a real box office hit. More and more companies are focusing on a few target customers, so-called target accounts, and are trying to convince them of their products and services through targeted and ...

What does this mean for your data storage?
Existing HubSpot customers already have a solution where they store their data in the US - so there will be no changes for these customers at first. However, there is of course the option to migrate the data to a portal with data storage in the EU. However ...

Deepen interest: Once you have identified your relevant leads, it is now time to address them with personalized content. Marketing automation tools can be used to tailor the content on your website to the profiles of your visitors . Dynamic content can be created that is automatically exchanged ...

The COVID pandemic has permanently changed the way we live in many areas. Closures in many areas of brick-and-mortar retail have made people focus more on online business. While this means a real sales boost for some companies, others, especially in the B2B sector , have to strive to keep up with ...

Obvious examples are the number of views of a blog post or the number of participants in a webinar. But the likes of a post or the number of your followers also quickly provide information about whether your measures are working. Unfortunately, these direct KPIs are not always what you are looking ...