TG Data

It is the age of content marketing, and blogging has quickly become the leading tactic that companies are leveraging to increase traffic to their websites and generate leads. But still, we see resistance. As with anything, there are always non-believers, but we want to use today's post to share the ...

What was your marketing strategy at the beginning of last year? Sit back for a minute and consider the goals, campaigns and approach you had carefully planned out.

As the year progressed, what did you execute on and complete over the course of the year? Consider what went well. Which initiatives ...

The hard part is building effective forms to correspond with each piece of content. Luckily, you can take the guesswork out of form creation by adhering to an inbound form strategy that aligns with your buyer's journey and sales funnel. Making forms with the buyer's journey and funnel stage in mind ...

Though, no matter their title, they have a very important role within your organization.


What is Marketing Operations?
Marketing operations is everything that happens in your marketing automation and CRM platforms to enable the delivery of the right message at the right time to people who are ...

Start by taking a look at your network: how do you fit that into your product? Are you going to build in a referral program?” says Guido Bartolacci.

Virality can play a big role in a product’s success. Slack is a great example of a tool that requires a network to be successful. By solving a need ...

While every sales leader wants their team to be closing deals non-stop and consistently knocking their revenue goal out of the park, there will always be ups and downs in sales. Because of that, you might find yourself in a position where you’re failing to achieve your sales goals.

When that’s the ...

Thankfully, inbound marketing inherently works to build a community around your brand. The helpful content you deploy to nurture prospects can be just as helpful to nurture customers into taking further action. An effective, customer-specific nurture campaign can be deployed to encourage an up-sell ...

Your website is not for you. Frequently people high up within companies want to make the website about them and their own style, content and UX preferences, but a company’s site is not for its CEO. Websites are not suits customized to represent how you feel, but rather a collection of content for ...

He wants to buy a great rod so that he can bag a 150-pound catfish off the edge of Rapidan Dam. He wants to buy a thing.

What's a typical B2B buyer? The ACME Corporation on the hunt for 400,000 of iron ore. The folks at ACME need raw materials masse. They want to purchase the solution to a problem ...

UX research conducted by Huge, shows that website visitors today will nearly always reach the bottom of the website of the visual cues presented to them. This particular study compared three unique treatments to a control and found that in all cases at least 91 percent of users scrolled and at least ...