TG Data

Nearly every person and every organization is experiencing upheaval due to the COVID- pandemic. Charles Dickens’ classic line from A Tale of Two Cities echoes in my mind: “It was the best of times; it was the worst of times.”I appreciate the time with my college-age children and my spouse. But I ...

Share on XJoe explains that to get buy-in for a content marketing program, for example, the goal of the content is to create better customers and not to exclusively sell more product. With that overall goal, your email newsletter’s goal would be to build a relationship with your audience. Explain ...

Questions to ask yourselfIs it always a crisis that pushes us into being innovative about the way we manage content and communications as a company instead of as siloed departments?What processes, resources, and content are we developing during this crisis that we should keep post crisis?HANDPICKED ...

But you really can’t do it all if you pay close attention to its conflict of interest policy.In short, transparency is a key requirement. If you are receiving compensation from the company or have another type of interest in seeing an article published, you are best served by following Wikipedia’s ...

Considering all the factors, it’s not as shocking that the numbers are low. But by only focusing on the median, the data is presented as an extreme case and viewers are more likely to read the article to learn why. If you opt for this tactic, be sure to include all the facts so viewers can interpret ...

Stop before you drinkThe simplest solution to avoid overused words is to realize you’re doing it and then take steps to use them less often. Even simpler, take E.M. Rogers’ advice: “If people could create a drinking game with the buzzwords … it might be time to try something different.”HANDPICKED ...

Want them to click the link to read more? Ask them to. Include instructions like “Read more,” “See more,” “Learn more.”This is especially important on Instagram, where link clicking isn’t easy. If you have , followers, you can use the swipe-up feature on your stories. Here’s an example from a CMI ...

Then see how four brands are doing it well.HANDPICKED RELATED CONTENT:Brand Empathy: The One Critical Quality BB Content Lacks [Video]Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research] Brainstorm topics in your content sweet spotWhile it might be tempting to jump on ...

Instances of this sort of data-driven content marketing include:Rave Reviews, a product review site, taps into IMDB data to determine the most popular TV show in every country.Ask Traders, a hub for stock traders, researched CEO names, salary data, and baby names to publish an article on which baby ...

Email Signatures, Add “tell Alexa To Launch <insert Name Of Skill>.”include Voice-related Calls To Action In Your Advertising Campaigns.but Is Voice Technology Truly Here?voice Technology Has Come A Long Way And Has Become Easier To Use.i Remember Getting My First Alexa-enabled Device For The Car A ...